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17.05.2007
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Media Academy starts at LKAEM

Media Academy prepares 4- and 5-year students for taking job positions at media houses, marketing agencies and marketing departments. This 134-hour training combines practical marketing and media knowledge with a realistic simulation of real work environment. Participants will gain valuable experience by working exactly the same way as industry professionals.

Media Academy prepares 4- and 5-year students for taking job positions at media houses, marketing agencies and marketing departments. This 134-hour training combines practical marketing and media knowledge with a realistic simulation of real work environment. Participants will gain valuable experience by working exactly the same way as industry professionals. While preparing communication strategy for a real brand, students will use authentic briefs and real data. The strategy will be evaluated by professionals responsible for media and marketing communication in the biggest corporations in Poland.

Media Academy is also a great chance to start a professional career. The best participants will get job offers and will have a chance to join chosen media companies.

Media Academy instructors belong to a group of the best media industry professionals, such as managers working for Polsat, Media Direction OMD, TP Group, Broker FM, PM – Polsat Advertising Office, TV4, Puls, Guideline (MediaCom company). They will share their rich knowledge and experience with participants.

Mr. Maciej Stec, member of the TV Polsat Board and Media Academy Program Director, has been working in the media sector for 12 years. He co-organized the OMD School, in which over 200 marketing professionals participated. Moreover, he was an MBA lecturer at the French Institute of Management. ‘I must admit, I love to win’, says Mr. Stec and ads ‘I believe that Media Academy will be our common success. Our mission is to help students enter the real world of business.’

The Leon Kozminski Academy of Entrepreneurship and Management is a strategic partner of the project.

The training is organized by a marketing communication consulting company WORK-ROOM, which is the owner of the Media Academy brand and is responsible for the operating management of the project.

For more information, please visit the Media Academy official website: www.mediaacademy.pl