ALL DAY EVENT (9.00-18.00), Kozminski University, Warsaw, Poland
Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to inﬂuence positive social change. Although there is a wealth of research elaborating on various processes related to business relationships and networks, the social impact has received scant attention while describing these processes.
The event will be hosted by Kozminski University in co-operation with following seminar partners:
The Seminar is dedicated to scholars interested in all aspects of business relationships for social impact. Participants will be able to obtain advice, guidance and feedback from guest editors and some journals’ editors. We kindly invite both types of researchers, intending to submit their works to the special issue of the Journal of Business Research, and not intending to submit their manuscripts to this special issue.
The following CID Group patronage journals’ editors, who also will be present on the seminar, may invite selected seminar presenters to develop full papers for submission after the seminar:
On behalf of the Organizing Committee the seminar submissions based on research around all aspects
of business relationships for social impact are kindly invited.
Assoc. Prof. Dariusz Siemieniako,
Chair of the Organizing Committee
Assoc. Prof. Paweł Korzynski,
Vice Chair of the Organizing Committee
If you have more questions please contact us at: researchseminar(at)kozminski.edu.pl
Trener warsztatów dziennikarskich, medialnych i wystąpień publicznych, prowadzący w Akademii Leona Koźmińskiego szkolenia: Jestem charyzmatycznym mówcą, Jak sprzedać newsa w telewizji, Jak pisać barwnie, obrazowo, zrozumiale